Can't personalize beyond basic email and SMS
Beyond email is where the rest of the revenue is
Site, app, ads, and messaging on one profile in Maestra Platform, the all-in-one retention marketing platform for ecommerce brands, brought live by a forward-deployed marketer.
+15%
growth in website conversion rate
Brands running on Maestra
The problem
Personalization stalls at the inbox
Email and SMS get most of the personalization budget, while the website, app, and ad creative stay generic. That split means a customer's browsing behavior can shape their next email but never shapes the page they are looking at right now, or the ad they see an hour later.
What we hear from brands
customer journeys are largely generic rather than personalized, according to an AV-equipment retailer
customers receive generic messages across channels, with no personalized onsite or email journeys, according to a heritage apparel brand
personalization across email and onsite is largely manual and not using rich quiz and browse data, according to a supplements brand
The new way
Give every visitor stage its own logic
New visitors see bestsellers that reassure them they are in the right store. Someone who has browsed sees similar-to-viewed items. A first-time buyer sees post-purchase picks. A repeat buyer sees personal recommendations built on their own history. One system, four distinct experiences, running automatically as the customer moves between stages.
Customer proof
Unidragon runs layouts and analytics from one window
Two stores, no developer, and a marketing team that wanted to change things without filing a ticket. Being able to build the layout and read the result in the same place is what made that possible.
“The platform allowed us to manage and customize everything from dynamic email layouts to marketing flow analytics within a single-window mode.”
11.77%
visitor-to-lead conversion rate
How it works
Migration at any scale, same method
Map what exists
Every flow, segment, and integration currently running is inventoried before a single one is rebuilt.
Rebuild in parallel
Your marketer has moved brands of every size and runs the new setup next to the old one until it matches.
Go live in weeks
Two to four weeks is typical, three to seven for nine-figure complexity, with no gap in sending.
The platform
Speed is a feature of the data model
Personalization only works if it answers before the page does. The platform handles 2M requests per minute with responses under 300 milliseconds, which is what lets a widget react inside the visit rather than after it.
Including
Your forward-deployed marketer
Four conversations a month, not one
Strategy is reviewed weekly rather than quarterly, so a test that failed on Tuesday is replaced by Friday instead of surviving until the next business review.
4 strategy meetings a month instead of 1
Weekly calls plus a shared Slack channel
Continuous A/B testing rather than one-off launches
Replace your stack
Loyalty is the one brands regret leaving until last
A rewards program in its own app is a page customers have to seek out. Once it sits beside the campaigns and the profiles, it shows up where the shopper already is.
Replaces
Yotpo
Rebuy
Klaviyo
Attentive
Nosto
Hundreds of use cases, one place to browse them
If you would rather read than talk, the use cases are on the site and organized by what you are trying to fix.